Resources
Data, articles, and research that demonstrate why the direct booking movement matters.
The Hidden Cost of OTA Fees on Repeat Guests
A comprehensive analysis of 230,000+ bookings from 115 operators reveals that 77% of repeat guest revenue flows through OTAs, costing the industry over $1 billion per year in fees on guests operators have already acquired.
Key Takeaways
Repeat Guests Don't Mean Direct Revenue
Even when guests return, the majority book through OTAs rather than direct channels. The assumption that repeat guests equal direct bookings is wrong.
You're Paying to Reacquire Your Own Guests
Operators pay 12-20% commission on customers they've already acquired. That's value being extracted from relationships you built.
The Industry-Wide Impact is Massive
Across short-term rentals alone, this adds up to over $1 billion per year in unnecessary OTA fees on repeat guests.
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